1UP helps Canadian law firms show up where clients actually look — Google search, the local map pack, and the AI assistants people now ask before they ever pick up the phone.
Start the conversationThe Shift
They search online before making a call, compare quietly, and increasingly ask an AI assistant first. Over half of consumers have used or would consider using AI for legal questions.
When someone searches for your exact practice area in your city, do you appear on page one — or three scrolls below a competitor who invested earlier?
When someone asks ChatGPT or Gemini to recommend a lawyer near them, does it name your firm, or your top competitor?
Most firms are surprised by the answer.
What We Do
No single channel wins a market. We build the pieces that compound — and we report on the ones that actually produce signed files.
Google Business Profile, reviews, citations and location pages built so your firm appears in the top three when someone needs help fast.
Practice area and city pages, technical fixes and authority building that earn page-one rankings for the searches with real intent behind them.
Structuring your firm's information so ChatGPT, Gemini and Google's AI answers can find, understand and recommend you.
Google Ads managed for cost per signed file, not cost per click — including defending your firm's name from competitors bidding on it.
Making the traffic you already have convert: faster pages, clearer intake paths, and contact options that work on a phone at 9pm.
Call and form tracking wired properly, so you can see which channels produce consultations instead of guessing from a traffic chart.
Results
Two firms, two practice areas, two provinces.
“James and the team at 1UP have been very helpful during the launch of our start-up family law practice.”Abby Pang
“The volume of calls and form submissions has improved steadily, and I have been very pleased with the responsiveness of their representatives.”Allan Rouben
Who We Work With
We only take one firm per practice area in a given market. That means we are never optimizing two competitors against each other, and your strategy stays yours.
It also means availability in any given city is genuinely limited — worth asking about early if you are in a competitive market.
Get In Touch
Tell us a little about your practice and where you want to grow. We will come back to you with a straight assessment of what we would look at first — and whether we are the right fit.
No pitch deck, no pressure. If your market is already taken or we do not think we can move the needle, we will tell you.
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