Digital marketing for Canadian law firms Get My Visibility Check

Your next potential client is asking AI for the best lawyer in your city. Are you showing up?

We’ll show you who they are finding. Book a chat and we’ll run a 12-point visibility check covering your Google search rankings, your Google Maps presence, and how AI assistants recommend lawyers in your area. Free, no obligation, and yours to keep.

Get My 12-Point Visibility Check

  • 13+ years in digital marketing
  • Canadian owned and operated since 2013
  • +309% bookings for a BC family firm
  • +125% leads for a Toronto litigation firm
AI Assistant Right now
“Who’s the best lawyer near me for my case?”

Here are the three firms I’d recommend:

1 ✓ Recommended
2 ✓ Recommended
3 ✓ Recommended
? Your firmNot mentioned INVISIBLE

Three firms got the referral. Yours wasn’t one of them. Illustrative example.

The Shift

How Clients Choose a Lawyer Has Changed

They search online before making a call, compare quietly, and increasingly ask AI assistants. Over half of consumers have used or would consider using AI tools for legal questions, and many of those conversations end with “contact a lawyer” (Clio Legal Trends Report).

Two questions most managing partners have never checked:

Search

Do you appear on page one?

When someone searches for your exact practice area in your city, are you on page one — or three scrolls below a competitor who invested earlier?

AI recommendations

Does AI name your firm?

When someone asks ChatGPT or Gemini to recommend a lawyer near them, does it name your firm, or your top competitor?

We check. Firm by firm, search by search. Most firms are surprised by what we find.

What We Check

The 12-Point Visibility Check

Five of the twelve, so you know what we look at:

01

Google page one

Are you ranking organically for high-intent client searches in your city?

02

Local map pack

Do you appear in the top 3 map results when someone needs help fast?

03

AI answers

What do ChatGPT, Gemini and Google AI say when asked for a lawyer in your practice area? Is the information even accurate?

04

Who’s winning instead

The specific firms appearing in the spots you should own, by name.

05

Your brand name in ads

Whether local competitors are buying Google Ads on searches for your own firm.

Plus seven more

The rest of the twelve

Your backlinks, practice area and location pages, mobile speed, and how easy your site makes it to contact you. We walk through all twelve on the call.

One firm per practice area, per market

When we partner with a firm in your city, we don’t take on their competitors. Your playbook stays yours — which also means availability in a competitive market is genuinely limited.

Results

What Happens When a Firm Fixes Its Visibility

Two firms, two practice areas, two provinces.

Case Study

Illuma Law

Vancouver family law boutique · Zero prior ad spend

+309%
Consultation bookings
+82%
Organic search traffic
“James and the team at 1UP have been very helpful during the launch of our start-up family law practice.”

Case Study

Allan Rouben

Toronto litigation and appeals · Fifth year as a client

+125%
Monthly leads
-71%
Cost per lead
“The volume of calls and form submissions has improved steadily, and I have been very pleased with the responsiveness of their representatives.”

Your Visibility Check

Book Your 12-Point Visibility Check

Tell us about your firm, then pick a time. We run all twelve checks before the call, so the thirty minutes is about your firm — not a generic report.

No pitch deck, no pressure. If your market is already taken or we don’t think we can move the needle, we’ll tell you.

  • A real person reads every submission
  • We respond within one business day
  • The findings are yours to keep either way
  • Your details stay confidential

Enter your firm details

The Process

How the 30-Minute Walkthrough Works

1

Book a time

Tell us your firm name, practice area and city.

2

We run the checks

Before the call, all 12 checks across your digital presence and your local competitors.

3

We walk you through it

Where you’re losing clients and what to fix first. The findings are yours to keep either way.

The Fit

Who This Is For

Who We Work With

Canadian law firms serving individuals and small businesses, 1 to 15 lawyers, established 3+ years. You don’t need active ad campaigns today, but you do need a realistic growth budget and the appetite to expand.

Who We Are

A Canadian agency based in BC, helping businesses grow online for over 13 years. We work with law firms across the country: measurement before money gets spent, reporting in consultations and signed clients, and full respect for Law Society advertising rules and your clients’ privacy.

Find Out Where Your Firm Is Invisible

Thirty minutes. Your firm’s actual results, not a generic report.